DDB an advertising agency from Paris, came up with the brilliant idea to create an ‘offline’ analogue version of a Facebook account. The concept was created to promote French telecommunications company Bouygues Télécom.

‘Bouygues Telecom asked us to come up with an idea to launch their facebook platform.
They wanted us to create something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke.
We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online.

So we created an app that could change that, and keep your facebook, in a book.’

http://vimeo.com/16889815

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Ilja Keizer / Editor-in-Chief / photographer / creative consultant / 24/7 curating and searching for talent / not a great fan of plastic / always hunting for un-fake moments, with or without my cameras / loving the 'send' button in my email program / eating every day of the week / Unagi / Hamachi / Thank you. twitter / website